If someone were selling $100 bills for $50, would you need a budget to work out how many to get?

Marketing budgets CAN be this simple IF you can successfully test and measure results, and know that for a certain expenditure you will win a certain number of clients.  Naturally there is variability and changes over time, which menas you need to keep testing.

This is an article I contributed to Other Side Up on customer acquisition cost.

Customer Acquisition Cost OSU

The thing is, most businesses guess. Now, you HAVE to guess at some point in order to start (hopefully an educated guess). After that if you don’t measure and keep guessing, you might as well be gambling.

Filed under: Articles • Business • Marketing

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