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	<title>Marketing Coach Blog</title>
	<link>http://marketingcoach.net.au/blog</link>
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		<title>Customer Acquisition Cost</title>
		<description><![CDATA[If someone were selling $100 bills for $50, would you need a budget to work out how many to get?
Marketing budgets CAN be this simple IF you can successfully test and measure results, and know that for a certain expenditure you will win a certain number of clients.  Naturally there is variability and changes over [...]]]></description>
		<link>http://marketingcoach.net.au/blog/articles/customer-acquisition-cost/</link>
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		<title>Benefits of a niche</title>
		<description><![CDATA[The choice over being a generalist or a specialist is a tough one.
For many businesses that don&#8217;t actively pursue a field, the default position is to be a jack of all trades because they don&#8217;t make a choice. You get pulled in all sorts of directions by clients and you follow. Normally you follow the [...]]]></description>
		<link>http://marketingcoach.net.au/blog/marketing/benefits-of-a-niche/</link>
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		<title>Influence</title>
		<description><![CDATA[A couple of weekends ago our family was down in Darling Harbour while it was buzzing with hundreds of World Youth Day Pilgrims in funny hats as well as the normal crowd of ‘ordinary’ people in funny hats. So it was a typical day in the city and as usual there were a couple of [...]]]></description>
		<link>http://marketingcoach.net.au/blog/articles/influence/</link>
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		<title>Permission Marketing</title>
		<description><![CDATA[Shouting at everyone…
As a population, we are bombarded with messages every day – the actual number is hotly disputed, some say 3000, some 10 000, but whichever way you look at it, there’s an awful lot of information that we haven’t asked to receive being shoved in front of us each and every day. As [...]]]></description>
		<link>http://marketingcoach.net.au/blog/marketing/permission-marketing/</link>
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		<title>If you can&#8217;t stand the heat</title>
		<description><![CDATA[If you’ve ever switched on the television mid-episode during Gordon Ramsay’s Kitchen Nightmares series you may have been taken aback by how terrible the @$#^%!-ing language was! It’s quite unusual for television – especially a commercial network and it really is remarkably terrible. In fact, a week after the first episode aired I read in [...]]]></description>
		<link>http://marketingcoach.net.au/blog/sales/if-you-cant-stand-the-heat/</link>
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		<title>Creative Guarantees</title>
		<description><![CDATA[Here is a great site that I came across with a really creative guarantee.
This is funny… I love wording of this guarantee : “If it&#8217;s obviously been worn about, or washed, or has a chilli stain on it, we&#8217;re keeping your money”
http://200nipples.com/fabulously-interesting-policies.php
Even the FAQ section is fun to read.
The company name is great too – [...]]]></description>
		<link>http://marketingcoach.net.au/blog/sales/creative-guarantees/</link>
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		<title>Are you cutting off your marketing budget to spite your business?</title>
		<description><![CDATA[The other day I spoke to a client who told me that all marketing activities had been put on hold because of decreased sales, and an enforced ‘tightening of belts’. Their market was buying less of their product (packaging) because consumers were buying less of the stuff their packaging packaged.
Seems reasonable, on the surface.
But then [...]]]></description>
		<link>http://marketingcoach.net.au/blog/sales/are-you-cutting-off-your-marketing-budget-to-spite-your-business/</link>
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		<title>Another one bites the dust&#8230;</title>
		<description><![CDATA[On the weekend my six-year-old son, Willis, was investigating his latest acquisition, a Ben10 toy (for those of you who don’t have sons, nephews or grandsons, Ben 10 is a cartoon character and the best thing ever according to most boys under the age of about eleven). So, Willis was examining his new favourite thing [...]]]></description>
		<link>http://marketingcoach.net.au/blog/marketing/another-one-bites-the-dust/</link>
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		<title>A nice little story&#8230; who are you listening to</title>
		<description><![CDATA[A man lived by the side of the road and sold hot dogs. He was hard of hearing so he had no radio. He had trouble with his eyes so he read no newspaper, nor did he watch TV. But, he sold great hot dogs. He put a sign up on the highway telling how [...]]]></description>
		<link>http://marketingcoach.net.au/blog/business/a-nice-little-story-who-are-you-listening-to/</link>
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		<title>What Sales Really Needs From Marketing</title>
		<description><![CDATA[I just wanted to share this great ebook from Jill Konrath with you that looks at seven strategies to get more and better prospects into your sales pipeline.
WhatSalesReallyNeedsFromMarketing
]]></description>
		<link>http://marketingcoach.net.au/blog/sales/what-sales-really-needs-from-marketing/</link>
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